The heart of Trinity Direct is its people—professionals who are experts in their fields and who have a big heart for the clients and missions they serve.
Take a moment, and get to know us.
John Kehoe founded Trinity Direct in 1997. During more than 30 years in direct marketing, John has worked with numerous nonprofits and faith-based organizations, including Food for the Poor, Dominican Sisters of Hope, and The Archdiocese for the Military Services.
Before launching Trinity Direct, John served as Director of Brokerage and List Management for Database America. Prior to that, John served as Vice President of Fundraising at the Walter Karl Companies. John has also been an honored speaker at a variety of fundraising and marketing conferences, such as the Direct Marketing Association Nonprofit Conference, the National Catholic Development Conference, and the Association of Fundraising Professionals annual conference. John has also lectured at prestigious institutions such as New York University, Kean College, and Seton Hall University.
John believes in taking a personal, hands-on approach to ensure each client’s needs and goals are met. Whether it’s through list selection, creative development, or campaign strategy, John leads the effort to provide clients with optimum results. His hands-on approach, his commitment to building trust and lasting relationships, and his insistence on honesty, integrity, and leadership are some of the founding principles of Trinity Direct. And, above all, John believes that the client’s success is Trinity’s success.
phone: (973) 283-3600 ext. 205
Sean Kehoe is a ten-year veteran in fundraising for nonprofit organizations. He has worked with large and small fundraisers, coordinating services and strategy across full range of Trinity’s offerings.
Sean’s nine years of experience at Prudential Financial and HIT Entertainment has helped propel Trinity Direct into a new level of success by incorporating the latest in digital marketing strategies. Sean’s passion for new points of entry into fundraising has encouraged current mailers to incorporate direct mail with email and social media trends to improve click-through, average gift, and response rate results.
Sean helps tailor plans to the needs of individual clients in order to achieve—and exceed—their goals. Taking the full-service approach Trinity Direct is known for, Sean utilizes a big picture, comprehensive understanding of each client’s program in order to provide them with the strategy and the right tools to meet their needs.
Whether it’s through brokerage, management, data processing or online fundraising, Sean helps clients innovate, problem solve, and work efficiently toward their goals. Sean’s leadership has been instrumental in launching Trinity’s full-service suite of digital fundraising solutions. And, he’s helped Trinity grow by embracing Trinity’s core belief that long-term success is built on trust, integrity, and lasting relationships.
phone: (973) 283-3600 ext. 206
Serving as Vice President of Brokerage since 2015, Lori brings over 20 years of direct marketing experience to our team. Throughout her career, she has successfully fulfilled executive, analytical and operational roles. Lori’s vast experience is reflected in her efficient and effective multi-channel marketing campaigns, which range from nonprofits to niche publishers and consumer marketers. Earning her B.S. in Marketing from the University of Hartford, she is an integral part of our Trinity Direct team. Her expertise in research, price negotiation, cost analysis, and forecasting make her a valuable asset to our diverse clientele.
phone: (973) 283-3600 ext. 210
Since 2015, Jose Rubiani has been successfully supporting the List Brokerage Department as our Client Service Specialist. He is proficient in ordering duties and providing analytical reporting of campaign results. Jose earned his B.S. in Marketing from the New Jersey Institute of Technology with a focus on Market Analytics and Forecasting. He proudly represented NJIT as Research Lead for their NYSSA CFA challenge team.
phone: (973) 283-3600 ext. 224
phone: (973) 283-3600 ext. 221
Manny Ortiz has been with Trinity Direct for almost eight years and has been in the direct mail marketing industry for over fifteen. Manny has experience in list management, list fulfillment, and, most recently, has gained experience in our list brokerage department. Having knowledge and experience within each branch of the industry, Manny has become a vital asset to Trinity Direct. Manny is passionate about providing his clients with detailed analysis and recommendations based on actual results. Some of the clients Manny is currently working with include Ignatius Press, Smithsonian Associates, Dominican Sisters of St. Cecilia, Alaskan Shepherd, Catholic Charities, and St. Vincent De Paul. Manny has significant experience in the industry and prides himself on having great passion for the success of his clients.
phone: (973) 283-3600 ext. 207
Jonathan, a graduate of the University of Scranton with a B.A. in Communications, recently joined Trinity Direct as the Director of List Management Services. With 13 years of experience in the direct marketing industry, he has developed expertise in conducting multi-channel campaigns, developing mailing strategies, and conducting post-campaign analysis across several vertical industries.
He is the List Management Divisions’ point person and works with numerous high-profile clients, servicing over 25 lists. Jonathan communicates with list brokers, vendors and list owners, adding his personal touch to Trinity’s full-service direct marketing services. Jonathan’s talents include maximizing list rental revenue, monitoring list management calendars to ensure optimum performance, and coordinating with List Brokerage to ensure exchange balances are being properly leveraged.
phone: (973) 283-3600 ext. 225
phone: (973) 283-3600 ext. 208
Garfield Vassell has over 21 years of experience in the Direct Marketing Industry, in both the consumer and nonprofit sectors. After completing his Computer Science degree in Jamaica, he brought his international expertise to the United States. Specializing in data processing, merge/purge, NCOA, CASS certification, postal sorting, and scanline programming, Garfield is a valuable resource for all of Trinity Direct’s clients.
He works up close and personal with List Brokers and List Managers to ensure the accuracy and efficiency of all aspects of data processing. Garfield engages directly with clients about the data and its intended output. His hands-on approach and attention to detail is essential in achieving positive outcomes for our clients.
phone: (973) 283-3600 ext. 213
phone: (973) 283-3600 ext. 219
phone: (973) 283-3600 ext.
phone: (973) 283-3600 ext. 226
Since 2013, Tara has been offering her eclectic mix of talents to the Trinity Direct team. She earned her B.S. in Restaurant, Hotel and Institution Management with a minor in Chemistry from Texas Tech University. Working with major hotel chains throughout the country, she has gained experience in executive, analytical, and operational roles. Her analytical and process rich background, which is well versed in Six Sigma and TQM, has allowed her to serve a diverse client base at Trinity Direct.
phone: (973) 283-3600 ext. 212