What's New
Newest Article: St. Benedict Press Tries Magalogs, Email, Social to Reach Catholics
St. Benedict Press is using a combination of magalogs, social media and email marketing to reach a new audience beyond its house file.
The Charlotte, NC-based company markets downloadable videos and audio recordings to Roman Catholics.
Beginning in December, St. Benedict Press will send out 100,000 pieces of a new magalog to prospect names from 23 lists of Catholics it believes may want to learn more about the faith, says Rick Rotondi, vice president of new business development.
Read More about St Benedictine Press strategy...
Read our other excellent articles here
Article: Religious Marketer Tries to Reach Younger Audience
The Printery House is reworking its direct marketing and search strategy to increase efficiency and appeal to a younger audience.
The Conception, MO-based nonprofit cataloger of religious greeting cards and gifts started the process earlier this year by analyzing the activity of its customer file.
"We realized that we had been mailing to a bunch of older customers who had been on our files and hadn't been productive for several years," says Roy Haas, director sales and marketing for the organization, which is affiliated with Benedictine monasteries.
Read more on how The Printery House reached out to other markets
Read our other excellent articles here
Trinity Direct moves up in NextMark ranking for Data Card Quality
We are now ranked at number 13 for NextMark Data Card Quality! Trinity Direct is commited to constantly updating our data cards and ensuring the quality of our lists. We manage many mailing lists in many different categories including Catholic, Political, Religious, and E-Mail. See our complete NextMark company profile.
Trinity Direct would like to acknowledge the following new clients/additional business:
New to List Management:
Daily Inspirations Spanish Speaking, Hispanic Catholics By Assimilation Level, Pastors And Principals- In Charge At The Church, Registered Catholic Democrats, Registered Catholic Republicans, Catholics Dating Online, Jewish Singles Dating Online, Christian Dating Online, Tan Book Buyers, Tan Book Buyers- Formers, Tan Books Hispanic File, Medical Ailments Contributors Masterfile, Disease Research Donors, Cancer Contributors, Children’s Health Welfare Contributors, Native American Emergency Relief Donors, World Emergency Relief, Catholic Patriots, Catholic Holiday Greeting Card Buyers, Natl Shrine St Maximilian Kolbe, St. Anthony Messenger - Spanish Speaking File, Christian Parents Age And Gender, National Catholic Leaders Diocesan Database, Sophia Press, Sophia Institute Masterfile, Disease Research Donors, Pro Life Catholic Conservatives. Click Here for our new lists
New to the Email Marketing Division:
Central Association of the Miraculous Medal, Capuchin Order Province of St Mary, Handicap International
New to Brokerage Division:
St Jude Shrine, Children's Specialized Hospital Foundation, TAN Books, Franciscan Friars TOR, Maryknoll Lay Missioners, and The Sacred and Immaculate Hearts of Jesus and Mary
Trinity Direct goes social
Trinity Direct is going social. Be sure to "friend Request" us on facebook to get our updates, news items, industry observations and more. Ask us about the benefits of creating a Facebook account for your organization. Click on the logo below to log into Facebook and see Trinity's page.
About
As a leader in direct mail marketing,
we work in partnership with organizations and companies in many areas. Our large client base includes a wide variety of fundraisers, as well as magazines, book publishers, catalogers and membership associations.
We pride ourselves on the full service approach
that we offer for both list brokerage and list management. The Trinity team can provide you with the best lists and computer services for your next direct mail or telemarketing campaign. And, Trinity Information Systems, our state of the art, in-house service bureau is ready to meet all of your data processing needs.
Complete Email Solutions
Trinity Direct has developed a complete EMAIL solution with our clients in mind. As the market experiences more change Email is quickly be coming a very important part of Direct Marketing. Trinity Direct has been working hard to make sure we can provide you with the best possible multi channel communication with your clients.
